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Softbank is Eyeing a Slice of the Indian Food Delivery Market

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Shop employees of SoftBank Corp work outside its branch in Tokyo

Softbank is said to be in talks to take a stake in Zomato. It commenced similar discussions with Zomato’s rival Swiggy last year.

India’s food delivery market is estimated to be growing at a quarterly rate of 15{193319180524fe1cbcf93f2fa4436f311e82d10b1113c9fa2c57b372435e0a56}.

Softbank is expected to make an investment decision by the end of 2018.

In the aftermath of Walmart’s $16 billion acquisition of e-commerce upstart Flipkart, Softbank, a Japanese tech giant and investor, looks set to double down on the Indian market. The Economic Times reported today that Softbank was engaged in initial talks with Zomato, a food delivery service, to take a stake in the company.

In fact, a source told ET that Softbank was scouring the Indian food delivery market for deals, with plans to infuse anywhere between $200 million and $400 million in a worthy candidate. The Japanese company had reportedly commenced talks with Swiggy, another food delivery service, late last year to invest as much as $250 million in the latter’s growth, although nothing seems to have come of it yet.

India’s food delivery market, which is dominated by Zomato and Swiggy, is growing fast. Earlier this year, RedSeer Consulting, a research and consulting firm, estimated that the market grew at a quarterly rate of 15{193319180524fe1cbcf93f2fa4436f311e82d10b1113c9fa2c57b372435e0a56} last year, with daily order volumes more than doubling to 460,000 by September 2017. In April, RedSeer also pegged the size of the market at $740m.

The increasing level of interest in India’s food delivery market is thought to be reminiscent of the investor hype surrounding ride-hailing services a few years ago when Uber entered the country. Interestingly, Softbank has a stake in both Ola and Uber. Both companies have or had their own food delivery services. Ola acquired Foodpanda, a food ordering app, in December last year with plans to invest $200 million in the company. Meanwhile UberEats was launched in May 2017 and is said to be going strong.

Softbank is expected to make an investment decision by the end of 2018. Last month, the company’s CEO, Masayoshi Son, said that Softbank was on track to invest more than its original target of $10 billion in India by 2024. It’s already invested $8 billion since 2014, partly through its Vision Fund for tech investments, making bets on the solar energy, e-commerce and hotel booking markets to name a few. It is currently said to be mulling a $3 billion investment in Paytm Mall, the e-commerce arm of Paytm, in which it already owns a 21{193319180524fe1cbcf93f2fa4436f311e82d10b1113c9fa2c57b372435e0a56} stake, pending a possible exit from Flipkart.

The news of the possible investment in Zomato follows speculation regarding the launch of a second Vision Fund by Softbank. The new fund is expected to also have a $100 billion corpus and could launch as early as 2019.

Source of the article : Business Insider

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Details Related To Trademark Stands Simplified and Hassle Fee

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Bonamark is a prominent global establishment devoted to knowledgeable property defense.

What is a trademark?

A trademark is a symbol or a word or a mark that is required typically to be registered and is used to represent a company or a brand or a product.

Trademark and the company

This globally acclaimed establishment deals with everything related to the trademark from research to registration to maintenance as well as periodic monitoring.

Key Highlights

There can be many companies round the world doing the same kind of work but the best part about this company are as below:-

  • Attorneys: The attorneys are chosen very carefully across each country where the scope of work is spread to ensure they are available just in time with high course service.
  • Prices:  A detailed study has shown that almost as much as 80{193319180524fe1cbcf93f2fa4436f311e82d10b1113c9fa2c57b372435e0a56} can be saved by working with this registration enabling firm. The prices are modest and in fact extremely judicious when compared to the high level service that is rendered.
  • Attention: A bespoke care by a knowledgeable account manager is prearranged to make the total registration course unpretentious and hassle free.
  • Worldwide: The worldwide presence makes the company an easy one to connect and team up with. Serving almost 150+ countries and territories through local attorney acquaintances and affordable pricing is a different understanding unquestionably.

Few definite highpoints:

Every company endeavors for the best services to be given to their clients but those who actually offer an all-inclusive service would work very stiff and provide incomparable assistances. That is what makes any company exclusive.

  • Trademark search means that the desired trademark is checked for its availability for registration and the expert attorneys in the company here would verify the registry to govern comparable or matching trademarks.
  • Online Registration process: The registration process is online and that helps to take the first step forward so much easier.
  • Sanity Check: A clear and through research is done to find out if similar or identical trademarks are been applied and the client is kept informed about the same.

Dealing with trademark isn’t just about researching and making one to use. It takes a detailed research, a through process of registration along with a robust renewal and monitoring to avoid any lapses or miss outs. At Bonamark, the service selection from attorneys to service delivery is precise and unrivaled. Experience a true proficient service and get the trademarks done with ease.

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Better marketing research essays with these simple steps

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Better marketing research essays with these simple steps

Marketing essays are always very difficult to master, even for the students who are from the same background of studies. It is difficult because it involves a lot of basics and principles which needs to be mastered before starting to write. Marketing research essays involves proper detailing of the research done on the market for the concerned topic, which generally involves eliciting genuine facts and figures. Thus, authenticity is an important factor when you are writing on marketing research essays. Let us see some of the ways by which you can perfect the art of writing a masterclass marketing research essays:

  1. Survey of the market, related to the topic:

As the name suggests, marketing research essays involves a lot of research on the topic. This includes a proper survey that needs to be done on the topic. The survey must include all the necessary details of the limitations and advantages of the topic related to the market study. Don’t forget to put in a proper analysis of the market risk factors of the topic; this will indicate to the reader and examiner that you have made a detailed analysis of the topic that has been assigned to you.

  1. Structure:

One of the elementary things to do while writing on a marketing research is to follow a set pattern of structure. Normally marketing research essays starts with an introduction, where you got to write about the main purpose of the marketing research that you have to perform. Your research objective needs to be elicited here, so as to give a general overview to the reader about the topic. Next comes the body; this is one of the most influential sections of the essay where you got to write about the main points of the essay. The points should be well detailed and well explained. It is well advised to portray all the facts and figures in a diagrammatic way. This will give a clear picture to the reader about the limitations and advantages of the topic in relation to the market study. Market risk factors should be properly explained. Finally in the conclusion, you got to touch upon the main points of the essay in brief and new ideas can be formed by you but it should be relevant to the main topic of the essay. You can get further assistance regarding the structure of the essay from various essay writing service, available online.

  1. Skills in writing needs to be upgraded:

One of the mandatory things to do if you want to reap rewards is to improve upon your writing skills. There are sites like Management Writing Solutions where you can get hold of certain basics of writing through their examples of essays, thus enabling you to write better. Plus, you can get acquainted of the literature that has to be incorporated in your essay. I, personally in spite of learning the basics have faced a lot of problem onto how to write my essay better. To my aid, there are number of sites available online, from where you can consult experienced writers who can easily help you by delivering top quality write-ups on marketing essays that can very well help a student to secure good grades.

        Marketing research essays are generally tough, but by following the above-mentioned steps you can easily write better marketing research essays and excel in your academic career.

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