The Internet has opened up endless opportunities to the world. Commerce has seen the Internet as one more way to reach the end customer, thus increasing the possibilities of the business. It is a tool that breaks all geographical barriers and allows anyone with an Internet connection point to purchase almost any product.
However, although there is this increasing trend in online shopping, and our Shane Dawson website will provide you the fully online shopping benefits. With the trend increasing in online shopping the Internet continues to be a medium that generates some mistrust. For example, having to provide personal data, entering the card numbers or not being able to physically see what is being purchased, are some of the aspects that concern consumers and therefore are what cause suspicion when buying online. According to data released by INTECO and collected by the national observatory of telecommunications and the Information Society, 46.8% of Internet users do not trust the digital field.
However, there are 4 points on which to lean to overcome the fear of being cheated when buying through the Internet. Taking into account these 4 keys, confidence in the purchase will be even greater, if not total.
Only have a card for online purchases. The main fear when the consumer faces a virtual purchase is that they can access their accounts and steal their money. This uncertainty is eliminated by using a card exclusively for online purchases, for example a prepaid card such as the “la Caixa” Cybertcard. This card is designed exclusively for online purchases, it does not have a physical support, it is free and you can only spend the amount that has been recharged. Another option is to have a credit card that has free anti-fraud insurance and protects online purchases such as the Barclaycard Visa, which also produces the return of 1% of all purchases.
That the establishment offers guarantees. There are physical establishments that also have an online store (which reduces mistrust), however for those businesses that are dedicated solely to online sales, the ideal is to verify that the online store is legitimate. It is a guarantee, for example, that there is the possibility of returning the product, that the browser bar in the purchase process begins with HTTPS, or even that seals such as online trust appear (although this is not mandatory), optimal web … Those stores having these seals means that they will have passed a series of tests in terms of security, quality and transparency, among others, according to the internet user safety office.
Do not ask for more information than necessary. At the moment in which the personal data that the store requests are more than the purchase requires, it is time to distrust. One of these data that they can ask for and that is not necessary is the secret number of the card, so it will be a sign of distrust of the online shopping site.