Connect with us

Fashion

How Has Social Media Affected the Fashion Industry Recently?

Published

on

Before social media, the fashion industry was something that was not accessible to the common people because they were not regularly updated about all the latest news and Fashion Trends. People who were directly linked to the industry were only able to stay updated. With the introduction of social media, everything changed drastically.

People were able to directly connect with brands and stay updated on all the latest trends. The huge growth of the audience in the fashion industry helped it grow rapidly. Social media has also been able to bring a new channel of advertisement for different fashion brands and designers. Now with the help of social media reaching the correct target audiences for these brands has become so much easier.

  • Fashion Icons

Social Media has been able to create a lot of fashion icons all across the globe. These fashion icons help brands reach all their desired audience. Fashion icons are also called social media influencers who influence the audience in different aspects. Now becoming a model has also become quite different as people have the opportunity to become social media models if they don’t end up becoming runway models.

  • Use of hashtags

People who write Fashion Blog or post videos or content on fashion know how important hashtags are. Hashtags help people to reach their target audience easily. Hashtags are now used in multiple social media platforms which makes it quite easy. Most influencers who post content on Instagram, Facebook, or Twitter use hashtags on every content. People often have their personalized hashtags nowadays.

Social media has been able to make the fashion industry quite vast. More brands are coming into the limelight because of social media exposure. All the big brands in the global market are also entering the social media space to stay connected with their audience in a much more personalized way. Social media has also brought diversity to the fashion industry. Previously models all across the globe were of a certain height and body type. Now things are different and social media influencers are people of different colors, shapes, and sizes which adds quite diversity.

The fashion industry before was quite small but with the help of social media, it has successfully been able to spread all across the globe successfully. Social media has helped people get more exposure to the fashion industry and how it works. People have also started to know more about every brand’s vision. Designers are also getting recognized because of their work on social media for Best smm panel.

Continue Reading

Fashion

Tim Gunn on Fashion, Florals and the Royal Wedding

Published

on

By

Royal Wedding

Tim Gunn, America’s favorite fashion mentor, is best known for his work on Project Runway alongside Heidi Klum. Through his subtle wit and attention to detail, Gunn redefined the understanding and appreciation of modern fashion as we know it. On meeting him a few weeks back when he was getting ready for the Command x Gilt Pop Up Shop in New York City, I was gratified to realize that in-person, Gunn is gracious, wickedly sharp and incredibly kind. In other words, Tim Gunn personifies his catchphrase and seems to always “Make it work.”

In addition to his keen knowledge of fashion, Gunn has an almost encyclopedic knowledge of design history. He spouted architecture tidbits and design history and proudly referenced his past at Parsons School of Design where he served as associate dean before becoming Fashion Design Department chair. I’m certain I blushed fiercely when I mentioned teaching a class I developed in partnership with French luxury goods conglomerate LVMH. Gunn asked me the name of the course, and when I told him, A Short History of Beauty Culture from Cleopatra to the Kardashians, he drolly responded “Well, at least I like the first part, let’s just skip the ending.”

Gunn shared some of his thoughts on how to update your personal look and your home without breaking the bank.

Flowers everywhere: Floral patterns tend to pop up frequently during the spring, with this year being a flowery fashion bonanza. In case you’re wondering, florals go in and out of fashion for clothes, but they can be really tricky when used in home decor. “I think with interiors it’s different,” Gunn said, “because you’re living it and not just wearing it.” He referenced hyper-feminine and florally infused designer Betsey Johnson saying, “I don’t know how Betsey Johnson lives, but I would imagine it’s like her clothes. That’s got to be hard.” If you’re a die-hard floral fan, Gunn suggests using it in limited quantities and spread throughout your home instead of in high concentration in certain spots. Bedrooms and sofas could work, dining rooms—not so much.

With all this talk of florals and royal wedding mania, I was sure that the chintz and cabbage roses traditionally favored by the royal family would set off a craze on our own shores. Not so, according to Gunn. And though he covered the wedding of Prince William and Kate Middleton for ABC News back in 2011, he’s not really planning on binging the upcoming nuptials of Prince Harry and Meghan Markle. It’s a style thing he said, and he isn’t really expecting much of a “celebration of fashion there.”

Your home vs. your personal style: Gunn said even in the fashion industry, one can grow tired of looking at eye-catching items all day. “You’re surrounded by beauty all day and sometimes you just want to shut it off,” he said. For that reason, his own home is decorated in muted shades and neutrals. “I feel like our homes truly are like a nest, the one place where you have to feel comfortable. I have a very neutral palette to my apartment inspired by the colors of limestone. Color is having a moment, but if that’s not your thing you can achieve the same effect with artwork. And keep moving everything around your home- the furniture, the artwork, the rug that doesn’t serve you, the upholstery you never liked. Just because something has been in your family for generations doesn’t mean it will work for you. I use artwork to really bring in more palpable color.”

Get Moving: Gunn grew animated when talking about his partnership with Command, the brand better known for their sticky strips and hooks. As he explained it, you can update your home all the time by switching things around regularly. “I think color can revive you and your home,” Gunn said. “In my home it’s all the colors of my book collection. I think people don’t realize how you can change the look of things by repositioning them. I move things around as opposed to trading things out, so it always feels new.”  The new invisible or decorative items in the line allow you to hang your art temporarily and keep moving it around. Gunn also artfully arranged small gold hooks that can be used as decorative in and of themselves, or more glam when hanging favorite pieces of jewelry. “I like that you can move something 3 inches to the right, or change an arrangement in a room and change everything,” he said. “But don’t just change one part of a room, because moving pictures or furniture changes the proportions of the room and the visual relationships between what’s on the wall and what’s around it.”

Decorating battles: Meanwhile, what do you do if you live with someone who has terrible taste? Do you have to let them add their zebra printed metallic table to your living room? “You pick your battles,” Gunn said. “I’m not sure there’s one right way to solve it,” he said gesturing to an extremely shiny rhinestone and metallic pillow. “Maybe you add a pillow. No, not even a pillow. Maybe you add a border–a very thin border– and leave it at that.”

P.S. I tried some of Tim’s tricks for quick spring home updates. After struggling to arrange some hooks in a vee shaped design I kind of gave up, but my walls overall look so much better!

Original Article by: Parade

Continue Reading

Fashion

4 Clothing Essentials for Women Who Love Sports

Published

on

By

Women Who Love Sports

Women who love sports are built differently. They don’t want to adapt conventional dressing styles most women adhere to. They like to wear athletic fits that show off their passion for sports well. Therefore there are several brands out there that focus entirely on sportswear and athletic attire for both men and women. Such clothing is specially designed keeping in mind the requirements and needs of the wearer.

Sports fashion for women has evolved over time. Now it is not just reserved for athletes but also the regular population as well who carry an interest in sports. Nevertheless, these outfits have become a trend nowadays. These apparels include jerseys, tracksuits, shorts, T-shirts, polo shirts and an ever-growing list of other items. In this article, we will tell what the latest trends in sports fashion are. Read further below if you want to find out.

1- Adicolor Tricolor Oversize Tee

Oversized T-shirt fashion has now escaped the custom of comfy home days to being full-fledged chic apparel. You can combinate with denim or trousers and either let it hang loose or tuck it in. This particular Adicolor Tricolor Oversize Tee is a trendy mix of blue, white, and blue stripe design on smoky grey background. It displays a crewneck design and jersey short sleeves. The fabric is 100% cotton and is gentle on the skin when worn. Furthermore, you can get this shirt and other sporty apparel at discounted ranges with Adidas coupons if you shop from the Adidas webstore.

 2- Long Bomber Jacket

This Long Bomber Jacket is also an addition by Addidas to the women outerwear collection. Fashioned with the blooming flowers pattern and pops of colours, this outerwear is a must-have. The aspect that makes it more interesting is that this jacket is made from recycled materials, making it an ultimate choice for those who prefer eco-friendly products and are passionate about preserving the earth. This jacket is a loose fit with a zipper lengthening to the ribbed collar. The material is 100% recycled polyester spacer and designed with floral prints. Two front pockets make it easier to keep your stuff or your hands warm.

3- Nike Dri-FIT Swoosh Run

This is the perfect fit for our runner girlies. It is incorporated with Dri-FIT Technology that is excellent for rapid sweat evaporation. The knitted fabric feels smooth and cosy to the skin. It is a comfortable yet stylish garment adorned with a ¼-sip design. The material used for it is 100% polyester and is available in a unique colour theme termed Rose Whisper, Black and White. Its other colour variations include black, light Bordeaux with Sangria, Gypsy Rose with W&B and Bronze Eclipse with Redstone.

4- Addidas by Stella McCartney Short Puffer Jacket

When the cold arrives and there is nothing in your closet to warm you up with a stylish appearance, then this puffy jacket by Stella McCartney is going to be the best match for you. The padded texture makes it warming to the body and the hood allows you to cover your head too. This Addidas product is also made with recycled materials from a series called Primegreen. The colour is cloud white and looks best when worn with a dark undershirt and pants.

Continue Reading

Trending

Copyright © 2018-19 offcce - Offcce Team